TripUp

Watcher è la soluzione per navigare nel vasto mondo dei SVOD e dei contenuti Pay-per-view.  
Aiuta gli utenti a trovare i contenuti giusti, a tenere traccia dei film e delle serie che hanno visto e a fornire una panoramica di tutte le offerte di streaming a cui sono abbonati.
    

User research

TripUp is a mobile app designed to help groups organize trips together.

While early adopters appreciated the concept, research revealed recurring friction points:

Group decisions happened spontaneously.
Users abandoned complex flows and moved conversations to WhatsApp.
Expense management became frustrating at the end of trips.
Participants wanted to contribute without feeling overwhelmed.

The redesign focused on creating a faster, more collaborative experience for planning, voting and settling expenses.

Insight principali

User research

TripUp is a mobile app designed to help groups organize trips together.

While early adopters appreciated the concept, research revealed recurring friction points:

Group decisions happened spontaneously.
Users abandoned complex flows and moved conversations to WhatsApp.
Expense management became frustrating at the end of trips.
Participants wanted to contribute without feeling overwhelmed.

The redesign focused on creating a faster, more collaborative experience for planning, voting and settling expenses.

Insight principali

"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.

"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.

"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."
Spontaneous decision making
Most decisions happen during the trip.
The experience must support quick actions and real-time collaboration.
Shared ownership
Everyone wants input on:
- Restaurants
- Activities
- Expenses
Low tolerance for friction
If an action takes too many steps, users move to WhatsApp.

Key design decisions

Insight principali

Insight principali

The whole process

Insight principali

Trip planning involves several interconnected activities:

Coordinating people
Making decisions
Managing itineraries
Tracking expenses
Settling balances

One of the main challenges was creating an information architecture that kept these activities connected without overwhelming users.

Insight principali

Based on the research findings, I mapped the complete end-to-end experience to identify moments where users were most likely to abandon the app and move conversations elsewhere.

Particular attention was given to three critical flows:

Creating and voting on a poll

Users needed to suggest options and reach decisions quickly while on the go.

Logging shared expenses

The process had to support both simple and more nuanced scenarios, such as excluding specific participants from selected costs.

Settling balances

The final settlement flow focused on minimizing effort by consolidating debts and reducing unnecessary transactions.

To validate navigation and task completion, I created a detailed wireflow covering the entire scenario from trip planning to final settlement.

Insight principali

Evaluating clarity and efficiency

After defining the architecture and workflows, I conducted usability testing with users representing both primary personas:

Organizers
Participants

Participants were asked to complete realistic travel-related tasks based on the project scenario.

Key tasks

Create a poll and vote on a restaurant
Add a shared expense
Exclude selected users from a cost
Understand their balance
Complete debt settlement

User Testing key findings

Poll creation was intuitive

Users quickly understood how to create options and participate in decisions.

Expense splitting required additional clarity

Some participants initially expected expenses to be split equally by default. To address this, I improved visibility around participant selection and exclusion.

Balance information was highly valued

Users consistently appreciated having a clear overview of who owed what and why.

Settlement generated the highest satisfaction

Participants responded positively to the debt consolidation approach, which reduced the number of required payments.

Insights from testing led to several improvements:

Simplified expense management flows
Clearer balance summaries
Stronger hierarchy between trip balances and overall balances
Reduced cognitive load during settlement

These refinements helped create a faster and more intuitive experience aligned with the project's goal of minimizing friction.

TripUp

User research

Insight principali

User research

Insight principali

"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."

Spontaneous decision making

Shared ownership

Low tolerance for friction

"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."

Spontaneous decision making

Shared ownership

Low tolerance for friction

"Come abbonato a più piattaforme, voglio trovare rapidamente il film giusto senza dover effettuare più ricerche."

Spontaneous decision making

Shared ownership

Low tolerance for friction

Key design decisions

Insight principali

Insight principali

Insight principali

Insight principali

Insight principali

Insight principali

Insight principali

Insight principali

Insight principali

The whole process

Insight principali

Insight principali

Creating and voting on a poll

Logging shared expenses

Settling balances

Insight principali

Evaluating clarity and efficiency

Key tasks

User Testing key findings

Poll creation was intuitive

Expense splitting required additional clarity

Balance information was highly valued

Settlement generated the highest satisfaction