Moozey
Overview
Museums hold irreplaceable cultural value, but running one effectively is a different challenge entirely. Moozey is an AI-powered platform designed to help museum managers understand their visitors, identify what's working, and make smarter decisions about the experiences they offer. At its core, it transforms complex visitor data into clear, actionable insight.
The result
A platform that closes the gap between visitor experience and management decisions. Moozey gives museum managers the tools to stop guessing and start knowing, understanding who their visitors are, what they enjoy, where they get lost, and what they wish were different. All of it surfaced clearly, without requiring a single line of data analysis.
Why Moozey?
Museum managers are curators, educators, and administrators, not data analysts. Yet the decisions they make about exhibitions, flow, accessibility, and programming have a direct impact on visitor satisfaction. Without reliable data, those decisions are made on instinct alone, often disconnected from what visitors are actually experiencing on the ground.
Two problems shaped the design direction:
Data without context is noise. Raw visitor metrics mean little to someone without a data background. The platform needed to translate numbers into clear narratives that anyone could act on.
Feedback is valuable but unmanageable at scale. Museums collect visitor surveys, but the volume of open-ended responses makes it nearly impossible to identify patterns or prioritize improvements manually.
The approach
I started by thinking about who would actually be using this dashboard day to day, not a technical team, but museum staff who are deeply invested in the visitor experience but may have little familiarity with data tools. This shaped everything: the visual language, the information hierarchy, and the role AI would play in the product.
I also kept in mind the cultural identity of museums, spaces defined by heritage, warmth, and meaning. The interface needed to feel at home in that world, not like a cold analytics tool dropped in from the outside.
The solution
Data made human.
The dashboard clusters visitors based on key metrics, such as nationality, age, and purpose of visit, and correlates this data with a heatmap of the museum floor. Instead of presenting raw numbers, Moozey gives managers a spatial and demographic picture of how different visitor groups actually move through and experience their space.
AI as a thinking partner.
Moozey uses Natural Language Processing to automatically analyse open-ended survey responses, distilling thousands of visitor comments into a prioritised list of suggestions, each scored by relevance and urgency. What would take a team hours to process manually happens instantly, and the results are presented in plain language that any manager can act on without needing to interpret the underlying data themselves.
Design built for accessibility.
With data readability at the centre of the experience, I applied rigorous accessibility standards throughout, strong colour contrast, clear typographic hierarchy, and intuitive navigation between sections. The visual design balances the warmth and heritage of the museum world with the clarity and simplicity expected of a modern digital tool.
